And here's the equally amazing sequel with the man your man could smell like - though, he switched the horse for a bike. Great copy too: Smell like a man man. I'd almost buy Old Spice now. That might sound deadly given the intentions of advertising. But just consider where they came from. Getting from negative to neutral is mostly a hell of job. Getting to almost positive enough to buy is fantastic. I'll wait for the next ad. Maybe they'll get me so far as buying old spice. And if so: I'll be man enough to share that with you ;-)
If you didn't know the campaign; number one is below.
