Robert's PlayGround

The difference between a brand and a politician

Is it a coincidence? Or is it Will-I-Am's music video tribute that boosted Barack Obama's race for the Oval Office so that he overtook Hilary in the past few days with one victory after another? I think this case is another compelling illustration of the difference between a product and a brand. Where Hilary is trying to convince her fellow Americans by repeating rational arguments for the fact that she will make a better president, Barack Obama addresses the heart. John F Kennedy meets Martin Luther King - I guess there's no better proposition for a wounded nation. See the music video. It's scored over 7 million views so far... Hilary eat your heart out.

We are the web

Web 2.0 explained brilliantly.

Communication that shakes the foundation...

I'm very impressed by this message. Both it's contents and the way it is designed. At Saatchi we say "great SiSoMo". Be the judge yourself, watch and listen to this message here.

Friendly virus

Dance4Life is a movement that engages youth in the fight against HIV/AIDS by addressing them in a language they all understand: dance. The song performed by the youth in this film is based on the song written and performed by DJ Tiësto and sung by Maxi Jazz. In a way Dance4Life intends to counter HIV/AIDS with an 'equal weapon'- by spreading its message from person to person... indeed: like a virus, but then a friendly one.

Robert on Air II (Dutch)

It seems that if you have performed on radio or TV once, journalists write your name down in their Moleskin note and address book for future use. Radio 1 called me again to give an expert opinion on a current affair in advertising. This time it was about two advertising campaign icons - the 'presenters' Cora of snack brand Mora and of Martine Bijl for HAK. Both are being revived by their respective marketeers and their ad agencies. Radio 1 wanted to know the use of these acted 'presenters' in general and the revival of old heroes and heroins in particular. You can download the audiofile with the fragment here:   Download cora_saatchi.wav